The Brief.
We also discuss some key highlights, challenges and behind the scenes stories, giving our visitors a sense of involvement, and showing them that sometimes things do not go as planned, and that's okay.
Most brief summaries will be concluded with short, two or three sentence-long paragraph, which will act as a closing statement (kinda).
This visual identity study for Cre8, an independent building consultancy based in Preston, was all about capturing personality. Will and Joe, the founders, bring a refreshingly bold and human approach to building surveying -one that's miles away from the typical greyscale world of the construction industry. Our concept focused on reflecting that spirit through a vibrant and expressive colour palette built around four custom tones: Fun (a lively purple), Brave (a bold, red-orange), Not Black (a dark blue-grey), and Not White (a light grey with a warm undertone. Together, these colours formed a foundation of a visual language that felt energetic, distinctive, and unmistakable them.
Beyond colour, the concept placed a strong emphasis on showcasing the people behind the business. We wanted the identity to feel approachable, characterful, and above all, real - so potential clients would see Cre8 not just as consultants, but as collaborators. The result is a design direction that balances professionalism with personality, and brings a much-needed dose of colour and character to a traditionally conservative sector.
