The Brief.
We also discuss some key highlights, challenges and behind the scenes stories, giving our visitors a sense of involvement, and showing them that sometimes things do not go as planned, and that's okay.
Most brief summaries will be concluded with short, two or three sentence-long paragraph, which will act as a closing statement (kinda).
For Lloyd Tichio Productions - a Broadway and off-Broadway production company led by Cory Lloyd and Robert Tichio - our task was to elevate their visual style to match the energy, passion, and boldness they bring to the stage. With an impressive track record including productions like The Wiz, Job, and a standout rendition of Othello starring Denzel Washington and Jake Gyllenhaal, it was clear the brand needed to exude just as much presence as the work itself. We built a distinctive visual identity around bold, interactive typography, a monochrome foundation accented by vibrant hits of colour, and a signature set of scribble graphics - designed to capture their youthful edge and make the brand instantly recognisable.
Alongside the refreshed visual style, we designed and developed a new website that balanced high-impact interactivity with clean, intuitive usability. The result is a platform that feel immersive and alive - wile still being easy to navigate for both industry professionals and theatre-goers alike. This project was about more than just a rebrand; it was about aligning the digital presence of Lloyd Tichio Productions with the creative force behind their name -an identity that will continue to evolve, just like the stories they bring to life.
