The Brief.
We also discuss some key highlights, challenges and behind the scenes stories, giving our visitors a sense of involvement, and showing them that sometimes things do not go as planned, and that's okay.
Most brief summaries will be concluded with short, two or three sentence-long paragraph, which will act as a closing statement (kinda).
Our goal with this brand identity project with Zenith was to redefine what a modern software company could look and feel like - bold, future-forward, and unmistakably distinct. Headquartered in Warsaw, Zenith operates on a global scale, delivering cutting-edge software solutions in a highly competitive and often visually homogeneous industry. We built their visual identity from the ground up, complete with motion design, flexible user interface design system, and a striking visual language. Moving away from the usual corporate blues and greys, we introduced a palette of pinks, purples, and indigos, in both light and dark modes, allowing for a system that feels both unique and highly functional.
At the core of the identity is a sharp new 'Z' lettermark designed to boost brand recognition and establish a strong visual anchor. We paired Helvetica Now with JetBrains Mono to balance clarity with technical credibility, and brought the whole system to life with animated gradients that added depth and energy. The result is a cohesive, dynamic brand built to scale - one that gives Zenith the tools to grow with confidence in an ever-evolving industry.
