The Brief.
We also discuss some key highlights, challenges and behind the scenes stories, giving our visitors a sense of involvement, and showing them that sometimes things do not go as planned, and that's okay.
Most brief summaries will be concluded with short, two or three sentence-long paragraph, which will act as a closing statement (kinda).
This brand identity concept for Flexiwork, a newly launched office centre in Accrington, Lancashire, was designed to help them make a bold entrance into a competitive market. With no existing brand recognition, it was clear from the outset that standing out visually would be key. We developed a vibrant, high-contrast colour palette built around two shades of grassy greens -evoking flexibility and growth - complimented by a set of lively accent colours inspired by Lancashire's spring flora, including poppies and dandelions. The result was a fresh energetic visual system with a strong regional character and a modern edge.
To ensure the identity could scale across both digital and print materials - we selected the various typeface Allotrope as the foundation. Its adaptability gave us the creative flexibility to experiment with layouts and hierarchy while maintaining strong visual consistency accross touchpoints. The overall concept is confident, recognisable, and future-proof - fiving Flexiwork a solid foundation to grow into their new role within the local business landscape.
